Privacy Conflicts in CRM Services for Online Shops: A Case Study

Boyens, C., Gunther, O. and Teltzrow, M.

Sophisticated Data Mining tools are able to provide valuable information for online retailers. But especially when an external data mining service provider is contracted, important questions arise concerning the privacy preservation of the shop customers. This paper discusses the specific case of an online retailer who aims at usefully analysing customers' data for product and capacity planning while still preserving its users' privacy. We expose several privacy-sensitive areas and propose protection measures in order to face these problems.

Cite as: Boyens, C., Gunther, O. and Teltzrow, M. (2002). Privacy Conflicts in CRM Services for Online Shops: A Case Study. In Proc. IEEE ICDM Workshop on Privacy, Security and Data Mining (PSDM 2002), Maebashi City, Japan. CRPIT, 14. Clifton, C. and Estivill-Castro, V., Eds. ACS. 27-35.

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