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Using Machinima to Promote Computer Science Study
Jones, C. and Munro, C.
The project develops a Machinima animation promotional
film for the Department of Computer Science at Heriot-
Watt University, and evaluates whether the promotional
material is more engaging and entertaining than
traditional materials; more informative about the provider
(its values and facilities); promotes Computer Science as
relevant to student lives; uses media immediately
recognisable to the student; and is innovative and
differentiates the provider from others in the marketplace.
Real interviews with current students relating their likes
and dislikes of the University were coupled with
computer game animation to create an entertaining and
informative multimedia advertisement. The multi-stage
evaluation with potential applicants has shown that these
students respond positively to the content and
presentation of the innovative multimedia film, and are
encouraged to choose Computer Science and Heriot-Watt
University for Tertiary education. |
Cite as: Jones, C. and Munro, C. (2009). Using Machinima to Promote Computer Science Study. In Proc. Tenth Australasian User Interface Conference (AUIC 2009), Wellington, New Zealand. CRPIT, 93. Weber, G. and Calder, P., Eds. ACS. 21-29. |
(from crpit.com)
(local if available)
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