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Using Machinima to Promote Computer Science Study

Jones, C. and Munro, C.

    The project develops a Machinima animation promotional film for the Department of Computer Science at Heriot- Watt University, and evaluates whether the promotional material is more engaging and entertaining than traditional materials; more informative about the provider (its values and facilities); promotes Computer Science as relevant to student lives; uses media immediately recognisable to the student; and is innovative and differentiates the provider from others in the marketplace. Real interviews with current students relating their likes and dislikes of the University were coupled with computer game animation to create an entertaining and informative multimedia advertisement. The multi-stage evaluation with potential applicants has shown that these students respond positively to the content and presentation of the innovative multimedia film, and are encouraged to choose Computer Science and Heriot-Watt University for Tertiary education.
Cite as: Jones, C. and Munro, C. (2009). Using Machinima to Promote Computer Science Study. In Proc. Tenth Australasian User Interface Conference (AUIC 2009), Wellington, New Zealand. CRPIT, 93. Weber, G. and Calder, P., Eds. ACS. 21-29.
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